"The biggest challenge of the Kun's Colder music video was the production reality of shooting across Iceland in late autumn. Locations were vast and remote, requiring three to seven hours of daily travel before and after shooting. Weather conditions were unpredictable; scenes planned in snow could suddenly face clear ground or storms. Shooting on glaciers added another layer of risk and complexity, with the crew working in crampons, navigating hidden crevasses, extreme cold, and limited mobility while handling heavy equipment.
The concept itself was also technically demanding. Creating a believable romance between a man and a snow figure meant constantly adapting to what nature provided. Some days offered real snow; other days required improvisation with artificial materials. Equipment frequently struggled in the cold, and long distances complicated technical setups such as cranes and camera rigs. Limited daylight and travel time reduced actual shooting hours, forcing constant prioritization." Simon Becks, director