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"What You Sow" Sub Urban

"This was an incredibly ambitious project, full of big and weird ideas that we aimed to realize as much as possible through practical execution, while also pushing into some ambitious VFX work. The biggest challenge was really the overall scope and the standard we set for ourselves, both in production and post. The song itself feels so epic and expansive, and it felt essential that the visuals matched that same scope and intensity. Achieving that within our resources was definitely a challenge, but we were fortunate to have an exceptional team that brought it all to life." Sterling Larose, director