"The challenge was to tell an emotional story from the pov of a Coca-Cola can and personify the product in a subtle way. Before the shoot I cut an animatic from existing material. We pulled hundreds of references, searching for the perfect shots to inspire the language and tone of the film. My favorite moment is the CGI droplet, which falls away from the lens and flies through the air like a spacecraft reentering earths atmosphere. Our animatic really informed how that moment could work in the film." Matt Schaff, editor