"This project was about not just showing up and doing your normal thing - get the light right, check off the clients shot list, we're moving on... My good friend and collaborator Vadim Aynbinder had been itching to work together on something like this and I'm so happy we were able to make it work. I have known and shot with Katherine Tash for many years - until this point it was just myself with a smaller camera + a ronin rs3 Pro - but this was the first time where we knew we wanted to go above and beyond... not just shoot a beautiful model panning up and down with an easyrig. Katherine had come up with this beautiful imagery and ethos for the campaign and that caused Vadim and myself to push the boundaries to come up with some technical and creative ways we haven't explored in the past. Vadim grabbed some filters from Ryan at Lightstone Rentals, we tested them in my garage in LA and came up with a formula with how we wanted to approach each look." Austin Winchell, director