"The original brief from Merrell was very different, so pitching something this far-fetched back to them felt like a long shot. When they said yes, the immediate reaction was, oh shit, now we actually have to make this. We only had a single shooting day in the budget, and I’d already given my word that we could pull it off. Stepping in front of the camera felt like a way to lock myself even further into that commitment.
I also wasn’t sure how to approach the POV style at first. On our initial call, Paul Özgür, our DP, laid it out straight: “There are two ways to shoot this: the cinematic way, or the cheap way. What kind of film do we want to make?”" Spencer MacDonald, director