"The agency wanted all of these characters singing a unique song where the only lyric was the word chicken. Due to new regulations in the UK, we weren't allowed to show the food being prepared or consumed, so we really had to make this song stand out and be infectious. The second most challenging aspect was that this needed to be shot in one day alongside a ton of photography that was happening simultaneously. It was important to me that the actors were also singing the song and on time so everything had to be meticulously planned out days beforehand." - Rick Darge, director