Featured Title

Accustomed Matrix

"For this project I wanted to create a spot that somewhat blurred the lines between commercial and film. From the beginning the project was built around shooting on 35mm. The DP, Christian Klein, and I shot-listed extensively and were very diligent on set. I believe we only shot 3,000 feet of film. We wanted every frame to feel intentional, beautiful, and not overly staged. We were searching for moments of authenticity and poetry. I wanted the camera to feel like an observational participant, working with our athletes and bringing the audience into every moment." Mattias Evangelista, director