"It was difficult to pre-visualize the concept for our client because we couldn’t find any strong visual references. We experimented with AI to generate mood images, but the results were ultimately quite unsatisfying. Our goal was to create something new and visually striking.
Once we got to the shoot, the cold temperatures became a major concern, as they had a significant impact on the LED suits, which were essentially our main light source. Heavy snowfall on the second day of shooting didn’t make things any easier." Humbi Entress, director